BREAKING
OpenAI: 'In the advertising business'
ChatGPT ads unveiled at Cannes
0
M
Weekly active users
0
%
Commercial-intent queries
0
+
Brands via Criteo
Privacy-first ad design
1
Sponsored box below answer
↓
2
No chat shared with advertisers
↓
3
Users hide or report ads
Early results are mixed
Upside
●
1.5x conversion vs other channels
●
Rich, relevant context
Downside
●
CTR 7-10x lower than Google
●
CPMs of $12-120 by category
Pilot launches February 2026
AI NEWS BLITZ
OpenAI debuts at Cannes, declaring it's now clearly in the advertising business.