Salesforce Bets $5.7 Billion on Real-Time Customer Engagement with Braze Acquisition

Salesforce has agreed to acquire Braze, an artificial intelligence-powered customer engagement platform, for approximately $5.7 billion in an all-cash transaction announced October 20, 2026. Under the deal, Braze shareholders will receive $47.50 per share, representing a 58 percent premium to the company's closing price on the prior trading day. The acquisition is expected to close during Salesforce's fiscal year 2028, pending regulatory approvals and Braze shareholder approval.