Higgsfield AI launches $20M cashback program to drive API adoption as video AI startup hits $1 billion run rate

Higgsfield AI, the video reasoning engine startup that recently hit $1 billion in annualized revenue run rate, announced a $20 million 100% cashback program on its API platform, celebrating aggressive growth and expanding developer access to its 50+ model catalog. The promotion, running through September 30, 2026, offers instant credits covering full costs of any model on the Higgsfield API—up to $100,000 per business from a first-come, first-served pool. The move arrives as the company accelerates adoption of its API layer, which launched in mid-September 2026 and aggregates video, image, and specialized generative models into a unified interface.