A retro AI photo craze has taken over Instagram, TikTok, X and Facebook since early September 2026, as users feed a single current-day photo into ChatGPT, Google's Gemini "Nano Banana" model or xAI's Grok Imagine and receive back a glossy 1980s-style portrait — feathered hair, neon studio lighting, film grain and all. As the trend races toward hundreds of millions of views across its dedicated hashtags, privacy researchers are warning that it is quietly collecting far more personal data than the people posting it realize.
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