Meta Launches Muse: Personal AI Agent That Lets Users Take the Wheel on Web Browsing

Meta has unveiled Muse, its first personal AI agent, enabling users to take direct control of the agent's web browser whenever needed. The product, announced on September 8, 2026, marks Meta's entry into the competitive AI agent market, positioning itself against OpenAI's ChatGPT, Google's Gemini, and other assistants. Muse represents a major technical and strategic shift: rather than a chat-based assistant, the agent operates with its own dedicated Chromium browser running inside Meta's secure cloud infrastructure, where it can autonomously handle tasks like travel booking, shopping, email, and form filling—with users able to take over at any moment.