Google Starts Testing Direct Flipkart Purchases Inside Gemini, Aiming for October Rollout in India

Google is testing a direct 'Buy' button within Gemini and AI Mode that lets Indian shoppers purchase products from Flipkart without leaving the AI interface, marking the search giant's latest push into transactional commerce. The feature is currently available to a limited group of users with a small selection of products including smartphones, electronics, and mobile accessories. When users tap the button, they are taken to a Flipkart-branded checkout flow, enabling a seamless purchasing experience within the AI chat environment.