Katzenberg and Sora Researcher Peebles Launch Startup to Revive OpenAI's Shelved Video Model

A Hollywood mogul and the researcher who built OpenAI's ambitious video tool are forming a startup to resuscitate Sora, the AI video generation model that OpenAI abandoned after it burned through cash and failed to gain traction. Jeffrey Katzenberg, the former chairman of Walt Disney Studios and DreamWorks co-founder, is co-founding an unnamed company with Bill Peebles, who led the development of Sora at OpenAI, and Sujay Jaswa, a former Dropbox CFO. The three are in active negotiations with OpenAI to gain deep access to Sora's underlying technology, which the company shelved earlier this year amid mounting costs and declining adoption.