Meta Muse Hits 10 Million Users as Shopping Drives Stripe Into Lead Payment Role

Meta's personal AI agent Muse has reached over 10 million users in just six weeks, with shopping emerging as the dominant use case and Stripe's Link wallet capturing the vast majority of transactions as the primary payment gateway. The app, which launched on September 8, 2026, has rapidly become a shopping destination: more than 25 percent of Muse's engaged user base is making purchases through the AI agent, with average transaction sizes exceeding $200, according to Meta's Q3 2026 earnings disclosures.