OpenAI has added tools that automatically generate and optimize ad creative from advertiser materials within ChatGPT Ads, pitching it to advertisers as the next step in marketing automation. Around June 17, 2026, the company updated its Ad Tools Terms to introduce "AI-powered Creative Tools," allowing advertisers to generate, modify, transform, optimize, localize, or translate ad creative based on Ad Materials they provide, such as product catalogs, website content, images, text, video, and logos. Advertisers are responsible for reviewing and approving the output, and OpenAI states it is not liable for errors or compliance of the generated material (Digiday).
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