Luxury Realtor Ryan Serhant Launches AI-Powered Daily Video Series with HeyGen

Luxury real estate broker Ryan Serhant is launching a daily video series powered by an AI avatar generated by HeyGen, marking one of the highest-profile deployments of synthetic-personality content from a major media figure. The new account, @HeySerhant, will post videos daily across Instagram, TikTok, and X (formerly Twitter), with Serhant and members of his team curating scripts that reflect his business insights on sales, brand-building, and real estate strategy—content he would otherwise lack time to produce at that volume.