On June 23, 2026, Meta, in partnership with EssilorLuxottica, officially unveiled and launched its own-brand smart glasses, "Meta Glasses." The new line, which drops the Ray-Ban and Oakley names, spans three frame styles starting at $299, including a model designed with Kylie Jenner.
June 23, 2026 · Meta × EssilorLuxottica
Meta Drops the Ray-Ban Name for Its Own Smart Glasses
Three new own-brand frames — including a Kylie Jenner edition — start at $299 , powered for the first time by the new "Muse Spark" Meta AI as Meta pushes smart glasses toward the mainstream.
$299
Starting price for Adventurer & Fury frames
3
New own-brand frame styles, 26 combinations at launch
70+
Total styles across Meta, Ray-Ban Meta & Oakley Meta
14
New live-translation languages, incl. Japanese & Korean
The three new frames · starting price
$299
Meta Adventurer
Rectangular · 2 sizes
$299
Meta Fury
Bolder frame
$399
Meta Glasses by Kylie
Slim oval · Kylie-voiced AI
Column height ∝ starting price — the Kylie edition carries a $100 premium for gemstone details, a Kylie-voiced Meta AI and special packaging.
Shared hardware across all models
8h / 40h
On-device use, up to 40h with charging case
12MP · 3K
Ultra HD camera, clips up to 3 minutes
IPX4
Splash & light-rain resistant; adjustable fit
The strategy
A cheaper own-brand push — keeping the EssilorLuxottica partnership but losing the Ray-Ban reliance.
✓ The upside
Lower price, responsive Muse Spark AI and a Kylie-voiced edition aimed at younger, fashion-minded buyers — early hands-ons praise shape, fit and conversational feel.
⚠ The watch-point
In-depth reviews are still limited at launch, and observers are watching how dropping the trusted Ray-Ban brand plays out in the market.
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