Breaking

HeyGen Showcases Custom Looks for AI Avatars That Change Outfits While Preserving Identity

September 25, 2026 at 17:21 EDT

Media Generation
AI Agents

HeyGen has showcased Custom Looks, a feature for changing an AI avatar's outfit and visual setting while keeping the same underlying identity. The company positioned the tool as a way to reuse one avatar across different presentation contexts without recording a new version each time.

Sep. 25, 2026 · HeyGen

One avatar, many outfits

Custom Looks lets a HeyGen avatar change wardrobe, setting and style while staying tied to the same identity. The system is designed for recurring business, training and creator videos without repeated filming.

500

stored looks per avatar

3 min

Avatar V video length

credits per minute

177+

languages and dialects

From one starting look to a larger wardrobe

Base identity

Maximum stored wardrobe

The visual scale compresses 500 looks into stacked segments while preserving the one-look baseline.

Why creators like it

One verified presenter can be reused for updates, lessons, marketing clips and localized videos with different outfits or scenes.

Where limits remain

Realism depends on strong references, visible faces and focused edits; weak inputs can lead to invented details or unnatural motion.

The production loop

Base look

→

Prompt or reference

→

New look

→

Video render

Continue reading

The rest of this article is for AI News Blitz readers. Choose an option below to keep reading.