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Hyundai Puts Minwoo Park at the Center of Its Autonomous-Driving Catch-Up Plan

September 21, 2026 at 23:23 EDT

Robotics

Hyundai Motor Group is putting former Tesla and NVIDIA autonomy executive Minwoo Park at the center of a new push to close its software gap with Tesla and BYD. The strategy combines an AI Data Flywheel, NVIDIA-based production software and Hyundai's in-house Atria AI system as the company tries to move from demonstrations to customer vehicles.

Sept. 2026 · Hyundai Motor Group

Hyundai's autonomy catch-up plan

Minwoo Park is steering a two-track push: NVIDIA-based production software first, then Hyundai's proprietary Atria AI for broader Level 2++ capability.

H1 2028

NVIDIA Level 2+ production target

H2 2028

NVIDIA Level 2++ production target

H2 2029

Atria AI Level 2++ target

7M+

Hyundai and Kia annual vehicle scale

The demo stress test: ten urban edge cases

10 scenarios

The Atria AI footage highlighted sudden cut-ins, unprotected left turns, parked roadside vehicles, narrow roads and pedestrians in congested areas.

How the Data Flywheel is supposed to work

Collect road data

Mine hard cases

Train and validate

Deploy updates

Why it could matter

Hyundai's manufacturing scale, NVIDIA sensor standardization and 42dot software give the company a credible path to build a fleet learning loop.

What remains open

Customer vehicles start in 2028, Level 2++ still is not unsupervised autonomy, and short demos cannot prove rare-event reliability.

The gap is not just the demo.

The real test is whether Hyundai can turn a learning architecture into a trusted, customer-facing driver-assistance product before Tesla and BYD extend their lead.

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