Breaking

Alibaba's Wan video platform adds Character X for instant face creation

June 8, 2026 at 23:33 EDT

Media Generation
Foundation Models

Wan, the AI video and image generation platform operated by Alibaba's Tongyi Lab, launched a new feature called "Character X" on June 8, 2026, that creates faces and characters instantly. By combining preset assets such as gender, ethnicity, age, face shape, eyes, hairstyle and accessories, users can instantly produce unique, original face images. A notable point is that the generated character ties into Wan's video generation, allowing it to appear in videos with a consistent appearance.

June 8 · Wan (Alibaba)

Character X: build a unique face, then drop it straight into AI video

Wan's new feature combines preset assets to instantly generate one-of-a-kind faces and characters — no design skills required — and carries them directly into its own video generation. Part of it works even on the free plan.

15s

Max video length characters can be placed into

1080p

Output resolution, with multi-character support

Free

Feature partly usable on the free plan

From asset presets to finished scene

Combine presets

Gender, facial parts, hairstyles

→

Unique face

Bone structure & eye details refined

→

Into video

15s · 1080p · audio & lip-sync

The differentiator

Seamless integration with Wan's own video pipeline, not just standalone avatar making.

Starring

Casts a reference character as the lead

R2V (Reference-to-Video)

Preserves appearance, voice & motion from a reference

Multi-shot

Multiple characters across shots

Early praise

Called "effortless" and a way to change how custom avatars are made — useful for creators, brands and storytellers wanting unique identities without design hurdles.

Still unclear

Benchmarks and pricing not disclosed; long-term generation accuracy and commercial-use conditions remain to be checked in-app.

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