Wall Street Journal's AI Tool ORCA Wins Award for Analyzing Political Discourse at Scale

The Wall Street Journal has deployed an internal AI system called ORCA that monitors and analyzes millions of hours of podcast content, TikTok videos, and social media posts to identify emerging political narratives and track shifts in public sentiment across conservative media. The tool, which uses Google Gemini to generate summaries and identify trends, examines nearly 70,000 hours of audio from 147 political podcasts alongside more than 10 million TikTok and Instagram posts, allowing reporters to surface stories that would otherwise be prohibitively time-intensive to investigate manually.