Adobe Forecasts 130% Surge in AI-Assisted Holiday Shopping as Chatbots Reshape E-Commerce
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AI-powered chatbots are poised to become dominant forces in online holiday shopping, with Adobe Analytics projecting that traffic from generative AI platforms will surge 130 percent year-over-year during the 2026 holiday season. The forecast underscores how rapidly artificial intelligence has moved from experimental technology to mainstream commerce infrastructure, fundamentally reshaping how consumers discover and purchase products online.
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