Starlink has announced a contest open to anyone who wants to create a Super Bowl advertisement using Grok, the AI assistant developed by xAI, with the winning entry potentially airing during the big game.
Open contest · Starlink × xAI
Starlink invites the public to make a Super Bowl ad with Grok
The winning entry could air during the big game, turning Grok, xAI's AI assistant, into a creative tool for ordinary users rather than only professional production teams.
How the contest is structured
Step 1
Open call
Anyone can submit an ad made with Grok.
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Step 2
Selection
One winning entry is chosen. Method not yet disclosed.
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Step 3
Mass-market airing
The winner could run during the Super Bowl.
What is known
The contest is open to anyone who wants to participate.
Entries are ads created using Grok.
The winning ad could air during the Super Bowl.
Grok is positioned as a tool for consumers, not only professionals.
What is still unclear
Eligibility rules and submission deadlines.
Judging criteria and how the winner is selected.
How the winner would be paid.
Which media Grok generates: video, images, text, or a mix.
Why it matters
A high-profile test of whether AI can lower the cost and time of making mass-market advertising.
The entries and whether the winning ad airs as planned will determine the contest's significance.
Independent assessments of Grok-made ad quality and reactions from advertising professionals have not yet been reported.
Further details from Starlink or xAI are needed to judge the scope and outcome.
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