Only 7% of Fashion Shoppers Ready to Let AI Buy Alone, Survey Finds

A major industry survey reveals a deep gap between consumer interest in shopping assistance and willingness to grant AI systems autonomous purchasing power. Only 7% of fashion shoppers are willing to let artificial intelligence agents make purchases completely independently without human approval, according to research conducted by ACI Worldwide in partnership with YouGov across over 3,300 consumers in the United Kingdom and United States in September 2026.