Italy's Meloni Seeks EU Voice Trademark to Counter AI Deepfake Threats

Italian Prime Minister Giorgia Meloni has applied to the European Union Intellectual Property Office (EUIPO) to trademark her voice, filing a four-second audio recording of herself repeating the phrase "Io sono Giorgia Meloni" (I am Giorgia Meloni) as protection against synthetic voice cloning and deepfake fraud. The application, dated October 5, was confirmed by her office and joins a growing wave of public figures seeking sound-mark registration.