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OpenAI Says ChatGPT Ads Reach a $1 Billion Annualized Revenue Run Rate

August 31, 2026 at 13:49 EDT

Sales & Business

OpenAI said on Aug. 31 that ChatGPT Ads has reached a $1 billion annualized revenue run rate in fewer than 200 days, turning an initial U.S. test into a global advertising business. The company said tens of thousands of advertisers now use the platform as self-serve buying expands across India, Europe, the Middle East and North Africa.

AUGUST 31, 2026 · OPENAI

ChatGPT Ads reaches a $1B annualized run rate

OpenAI says its advertising business reached this pace in fewer than 200 days as self-serve buying expands across global markets.

THE NUMBER IN CONTEXT

$1B

annualized ad pace

<200

days since launch

40+

countries available

1B+

weekly active users

THE RAMP

Annualized ad pace, early pilot to now

$100M

April pilot

$1B

August disclosure

10× stated pace from the early pilot to the latest disclosure

FROM TEST TO GLOBAL BUYING

U.S. test

Feb. 9, 2026

→

Ads Manager

May 2026

→

40+ countries

Partner rollout

→

Self-serve expansion

India, Europe, MENA

THE BALANCE

Scale grows, trust remains the test

ADVERTISER SIGNALS

3× ROAS in one 28-day case; more than 80% new-customer traffic in one partner report.

OPEN QUESTIONS

A run rate is a current pace, the 2026 target is $2.5B, and early CTR reports are mixed.

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