Meta is considering a premium subscription of up to $200 a month — a $199.99 "Hatch Plus" tier — for Hatch, the consumer AI agent it is developing. The Information reported in early June 2026, citing internal documents and people familiar with the matter (The Information). Hatch is said to build software tools from natural-language instructions and to automate tasks such as managing calendars and sending emails, with a tiered structure pairing a free version with paid plans. The plans are not an official Meta announcement, and pricing and features have not been finalized.
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