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Meta Launches Enterprise AI Platform to Turn Its Agents and Models Into a Business Line

September 28, 2026 at 12:16 EDT

AI Agents
Sales & Business
Infra & Chips

Meta launched Meta Enterprise Platform on September 28, opening a dedicated enterprise AI push that brings its agents, model APIs and developer tools into a new business line led by former MongoDB chief CJ Desai. The move turns Meta's consumer and advertising AI stack into a more explicit challenge to OpenAI, Anthropic, Google and Microsoft for corporate AI budgets.

September 28, 2026 · Meta

Meta Moves AI Into The Enterprise

Meta Enterprise Platform packages Muse agent, Meta Business Agent, Muse API and Muse Code for companies and developers as a new business line.

1M+

businesses using Business Agent

1B+

daily business threads

44%

Movida booking lift

85%

agent-resolved chats

Movida WhatsApp results

44%

daily booking increase

85%

conversations resolved by AI

The strongest disclosed customer example links the agent to completed bookings and automated support inside a single messaging flow.

Why businesses care

Agents can handle sales, service, bookings and product recommendations where customers already message companies.

What remains open

Buyers and implementers still need clarity on eligibility, guardrails, reliability, pricing and the role of existing automation vendors.

The strategic bet

Meta is trying to turn massive AI infrastructure spending into revenue from enterprise agents, APIs and developer tools, not only ads and consumer assistants.

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