Meta Debuts Muse Charm, a Keychain-Sized AI Agent Tapping Into Gen Z Fashion Trends

Meta has introduced Muse Charm, a palm-sized wearable device that runs its Muse personal AI agent, positioning the gadget as a fashion accessory for Gen Z consumers. Unveiled by CEO Mark Zuckerberg at Meta's Connect 2026 event on September 23, the device resembles a retro Tamagotchi with a 2-inch touchscreen, fingerprint sensor, and built-in 5G connectivity. Users tap the fingerprint sensor to initiate voice conversations with Muse, an AI assistant capable of handling tasks like booking reservations via OpenTable, managing calendars, ordering groceries through Instacart, and shopping across Shopify and Walmart.