On June 17, 2026, Adobe unveiled Adobe Brand Visibility, a new solution designed to optimize how brands are accurately cited and recommended within AI answer engines such as ChatGPT, Google AI Overviews and Perplexity. Offered as part of the company's CX Enterprise stack, it combines the AI visibility intelligence of Semrush—which Adobe acquired for $1.9 billion in November 2025—with Adobe's own agentic content optimization capabilities. The aim is to measure and improve brand presence inside AI-generated answers while strengthening direct customer engagement (announcement, product page).
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