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Zuckerberg Readies Meta AI Showcase as Muse Climbs to No. 1 in U.S. App Stores

September 23, 2026 at 12:51 EDT

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Meta is heading into its September 23-24 Connect event with unusual momentum around Muse, its new personal AI agent, after the app reached No. 1 among free apps in both the U.S. Apple iOS App Store and Google Play. Mark Zuckerberg is set to use the keynote to present Meta's latest work across AI technologies, AI glasses and VR, giving the company a high-profile stage just as its consumer-agent strategy begins to show early traction.

Sep. 23, 2026 · Meta

Muse turns Meta's Connect into an AI-agent test

Meta's personal AI agent has reached No. 1 in U.S. app-store rankings, giving Zuckerberg a live consumer story as he presents new AI, glasses and VR work.

902k+

Muse downloads in six days

773k

Meta AI downloads over same span

No. 1

Free app rank in U.S. stores

$20/$100

Monthly paid tiers

Launch momentum, drawn to scale

902k+Muse

773kMeta AI

Each block represents about 100,000 downloads in the first six days.

Ask

Users give Muse a task or a longer-term goal.

Act

It browses, fills forms, plans and works in the background.

Approve

Sensitive steps such as purchases or sent emails require confirmation.

Why users like it

Muse is being judged as practical because it handles real tasks: travel, shopping, email, forms, calendars and long-running personal projects.

What could slow it

Reliability, sensitive-data access and retailer control are the open tests for Meta's agent strategy.

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