Google Launches Flipkart Direct-Buy Test in Gemini, Expanding AI to Commerce in India

Google is testing a 'Buy' button that lets users in India purchase directly from Flipkart through its Gemini AI and AI Mode interfaces, marking a significant step toward making conversational AI the transaction endpoint rather than just the discovery tool. The pilot, which launched in late September 2026, shows Flipkart product listings with a direct-checkout option that opens a Flipkart-branded purchase flow without users leaving the AI chat. The feature will roll out more broadly in October, timed to India's festive shopping season, initially covering a limited set of users and products including smartphones, electronics, and mobile accessories.