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OpenAI Adds Sponsored Agents and HubSpot, Shopify Integrations to ChatGPT Ads

September 16, 2026 at 10:28 EDT

AI Agents
Sales & Business

OpenAI introduced a new set of AI-powered advertising tools for ChatGPT Ads on September 16, led by Sponsored Agents, a format that lets users open a clearly labeled conversation with a business-sponsored agent after clicking an ad. The company is also adding natural-language campaign creation and analysis in ChatGPT Work, AI creative assistance in Ads Manager, and integrations with HubSpot and Shopify.

September 16, 2026 · OpenAI

ChatGPT Ads become conversational

OpenAI introduced Sponsored Agents, marketer tools, and HubSpot and Shopify integrations as it builds ChatGPT Ads into an AI-native advertising platform.

What changed

Ad experience

Sponsored Agents open a labeled business conversation after an ad click.

Marketer workflow

Campaign creation, updates, analysis, copy and imagery get AI assistance.

Distribution

HubSpot and Shopify bring ChatGPT Ads into CRM and commerce tools.

Early ad audit scale

A 2026 research audit measured early ChatGPT ads across controlled accounts, advertisers and prompts.

test accounts

186

advertisers

335

prompts

Why marketers care

The format can answer product questions inside a labeled ad flow, while workflow tools reduce campaign setup and creative work.

Why scrutiny remains

Conversational ads raise trust, privacy and fairness questions as sponsored messages become more interactive.

Launch map

Sponsored Agents test: United States→Shopify app: U.S. merchants→International Shopify availability: September 23

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