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Dyson Enters Oral Care With $499 CameraJet, an AI Toothbrush That Jets Rinse Into Tooth Gaps

September 1, 2026 at 08:30 EDT

Healthcare

Dyson Ltd. has entered oral care with CameraJet, a $499 electric toothbrush that uses a built-in camera and a machine-learning model to fire mouthrinse into the gaps between teeth while the user brushes. The device was revealed in Paris on September 1, 2026 by founder and chief engineer James Dyson and is offered in Ceramic Ultra Blue and Ceramic Pink.

Sept. 1, 2026 · Dyson

A $499 toothbrush that sees the gaps

CameraJet puts a 100,000-pixel camera and an on-device AI model in the brush head, then fires a conical mouthrinse jet at interdental spaces while you brush.

Key figures

$499

US launch price

28/s

Live images analyzed

100ms

Gap seen to jet fired

69%

More plaque, lab claim

Price, drawn to scale

Each block equals $100. CameraJet is about five times a $100 coaching brush, and about $100 above flagship Oral-B and Philips models.

$100

Oral-B iO Series 5

$499

Dyson CameraJet

How the jet is timed

Camera

100k-pixel lens, 28 live images/sec

→

Gap Optical Targeting

Finds gaps and predicts the next one

→

Conical jet

Rinse burst within 100ms of a gap

What testers liked

The jet was noticeable but not painful. Combining brush and floss in one pass is the core appeal, with optional live view and coverage maps in MyDyson.

What they flagged

$499 is steep. Auto-jet needs SLS-free paste, a new hold, and a smile. Foam can stop the jet; a camera in the bathroom still raises privacy questions.

Read the lab claim carefully

“Up to 69% more plaque” is a laboratory result in brush-only variable mode, in hard-to-reach areas, versus market-leading premium electric toothbrushes — not a clinical trial of the camera jet.

12.5ml anti-gravity tank Dock refill in 3 seconds No stored camera images

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