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U.S. Labor Agency Widens AI Job-Risk Map to PR, Web Development and Hotel Desks

September 1, 2026 at 06:46 EDT

Recruiting & HR
Sales & Business

The U.S. Bureau of Labor Statistics has expanded the set of occupations it treats as exposed to artificial intelligence, now citing public-relations work, web development, and hotel front-desk jobs as roles where the technology is expected to change how much labor employers need. The shift, published with the agency’s 2025–35 employment projections on August 27, 2026, is the clearest official signal yet that AI-related staffing pressure is no longer confined to clerical back offices and call centers.

August 27, 2026 · U.S. Bureau of Labor Statistics

AI job risk moves past the back office

Official 2025–35 projections now treat public relations, web development, and hotel front desks as occupations where AI can reduce how much labor is needed per unit of work.

3.5%

Projected U.S. job growth, 2025–35

5.9M

Jobs added over the decade

752k

Office and admin jobs projected lost

+34.6%

Data scientist employment outlook

Next-decade hiring is much slower

Each block is 1 percentage point of U.S. employment growth. The coming decade is about one-third the pace of 2015–25.

10.9%

2015–25 growth

3.5%

2025–35 projected

Same decade, very different job paths

Projected 2025–35 employment change. Column height is proportional (about 2 percentage points per block).

+34.6%

Data scientists

+4%

Web developers

+3.5%

All occupations

+2%

PR specialists

+2%

Hotel desk clerks

Still adding jobs

Travel demand still supports hotel clerks. E-commerce still needs web work. Data scientists are projected to grow 34.6 percent.

But staffing intensity falls

AI drafts PR content, low-code and AI handle basic web tasks, and kiosks plus chat software cover routine hotel inquiries.

High exposure is not a layoff forecast

BLS says the new categories compare occupations with one another. They do not estimate replacement risk, wages, or how fast firms will adopt AI.

Inputs
Task studies plus observed LLM use

Lag
Theoretical sources mostly mid-2023

Next update
2026–36 projections due in 2027

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