Google Debuts Direct Shopping Through Gemini in India, Leveraging Flipkart Investment

Google is testing direct purchasing from Flipkart within its Gemini AI and AI Mode interfaces in India, marking a significant expansion of the company's agentic commerce ambitions beyond product discovery into transaction completion. The limited trial, launched in late September, covers a curated selection of smartphones, electronics, and mobile accessories, with certain users able to tap a "Buy" button that routes them directly to Flipkart checkout without exiting the AI interface. The broader rollout is scheduled for later in October, capitalizing on India's festive shopping season—a critical sales window for e-commerce platforms.