Bloomberg Opinion Raises AI Search Groupthink Risk as Zero-Click Search Expands

A Bloomberg Opinion column by Jessica Karl has reframed the AI risk debate around a nearer-term concern: whether answer engines will compress public knowledge into a narrower, zero-click consensus before more dramatic existential scenarios arrive. The argument lands as Google, publishers, researchers and developers are already fighting over a measurable shift in search behavior: AI systems increasingly answer questions directly, while fewer users move on to the underlying web pages.