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Apple’s AI Strategy Becomes Tim Cook’s Defining Legacy Test

  • Foundation Models
  • AI Agents
  • Sales & Business

As Tim Cook moves from Apple CEO to executive chairman, the company’s decision to build key AI capabilities partly on other companies’ models is emerging as the most consequential test of his legacy. The strategy could spare Apple the enormous cost of operating a frontier-model business, but it also leaves the company dependent on Google for important AI capabilities.

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