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Glance Brings AI Shopping Assistant to Siri AI on iPhone and iPad

October 5, 2026 at 14:03 EDT

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Glance has brought its personal shopping assistant into Siri AI, letting iPhone and iPad users ask for product ideas, recommendations and virtual try-on through Apple's assistant instead of jumping between shopping interfaces. The company said on Sept. 30 that the integration uses Siri AI's systemwide app actions and follows the release of iOS 27. Glance brings a personalised shopping experience to iPhone and iPad users through Siri AI integration

Sept. 30, 2026 · Glance

Shopping enters Siri AI

Glance brings product discovery, personalized recommendations and on-device virtual try-on into Apple's assistant layer for iPhone and iPad.

Distribution reach

60M

devices across mobile, TV and brand environments

Commerce catalog

400+

global brands connected to shoppable looks

Trial demand

40M

style requests in early U.S. trials

Software layer

iOS 27

Siri AI app actions provide the entry point

Trial users did more than browse

50%

return weekly

50%

download or share

40%

tap to shop

Each block represents 10% of trial users.

How the flow changes

Ask Siri AI

Describe a product, event or style.

→

Glance reasons

Match taste, context and catalog.

→

Try on device

Generate looks directly on iPhone.

→

Move to action

Review shoppable recommendations.

Positive read

Shopping can start from intent, not search terms, with recommendations and visual try-on in the same path.

Watch points

Trust depends on accurate matches, clear pricing, availability and device or region support.

The core test

Can an assistant-mediated shopping request become a trusted purchase path without making users feel they lost control of choice, context or data?

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