The European Union is preparing a new round of restrictions on social media platforms, this time aimed at addictive product features and artificial intelligence chatbots.
European Union · Platform regulation
EU prepares new curbs on addictive features and AI chatbots
The bloc is widening its effort to rein in large online platforms, targeting design that encourages prolonged use and chatbots that platforms offer to users.
What the new round covers
Scope 1
Addictive product features
Design elements that encourage prolonged use
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Scope 2
AI chatbots on platforms
Conversational AI offered to users inside social services
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Result
Expanded oversight
Treated as a distinct area, separate from traditional content moderation
Why regulators are acting
Engagement-driven design can affect young people and other vulnerable users.
Conversational AI inside social platforms is seen as needing its own oversight.
The move extends existing scrutiny of large platforms into new territory.
Still unclear
Which specific features are covered
What obligations companies would face
The timeline for implementation
How enforcement would work
Key point
Definitions will decide how far the curbs reach
Vague language about what counts as an addictive feature or a covered chatbot could make compliance difficult for platforms operating across the bloc.
Addictive feature definition
Chatbot coverage
Company obligations
Next steps and timing
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