HeyGen Launches Video 1.0 Generative Model for Full-Scene Production Video

HeyGen has launched Video 1.0, a text-to-video generative model that automates the creation of product shots, b-roll, and cutaway footage for commercial videos. The model, built on MiniMax H3 and post-trained by HeyGen, became available September 30 through the HeyGen API and is priced at $0.01 per second through October—a 50% discount from the standard $0.02 to $0.03 per second rate.