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AI Deepfake Ads Surge Across 2026 US Midterm Races as 26-30 States Enact Rules

  • Media Generation
  • Policy & Regulation
  • Security

Campaigns ahead of the 2026 US midterm elections are increasingly running ads built on AI-generated or AI-altered deepfake videos and images across many states. According to Axios, synthetic content placing candidates in fictional situations is being used heavily in attack ads, with Republican-aligned groups deploying it aggressively and some Democratic candidates using it as well (Axios). There is no federal labeling requirement, and disclosure remains voluntary in many cases.

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