Apple Launches HomeView, Formally Enters Smart Home Market With Siri AI Hub and Intelligence Integration

Apple marked its most significant push into the smart home category in years with the October 13 unveiling of HomeView, a $299 smart display hub powered by Siri AI, alongside refreshed models of the HomePod mini and Apple TV 4K—a formal reboot of HomeKit after the company's HomeKit platform spent more than a decade lagging behind competitors Amazon and Google. The strategy signals a strategic pivot from Apple's long-standing approach of treating the smart home as a secondary concern, now placing it at the center of CEO John Ternus's product expansion roadmap.