Only 3% of U.S. Households Pay for AI, but Youngest Consumers Drive Growth at Four Times the Rate of Oldest

Despite massive investment from technology giants, only 3% of U.S. households currently pay for AI services, yet the market is expanding rapidly with younger consumers adopting subscriptions at rates far outpacing their older counterparts. The figure, drawn from Bank of America's consumer AI analysis, reveals a market still in its infancy despite widespread free access to generative AI tools from OpenAI, Google, Anthropic, and others.