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US Actors' Union Ratifies New Deal to Shield Performers From AI

  • Policy & Regulation
  • Media Generation

Members of the US actors' union SAG-AFTRA ratified a new four-year television, theatrical and streaming contract with AMPTP, the trade group representing major studios and streamers, in early June 2026. Approved by an overwhelming 91.42% margin, the deal curbs the unauthorized replication and replacement of performers' voices and likenesses by AI and writes into the contract a principle of prioritizing human performance.

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