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OpenAI Unveils 'Time to Fly' Campaign Spotlighting Codex

On June 3, 2026, OpenAI posted a short message—"It's time to fly."—on its official X account (@OpenAI) along with a roughly 90-second promotional video, launching a marketing campaign called "Time to Fly" centered on its AI code-generation tool, Codex. The post went out around 19:05 GMT that day, and the attached video is described as 1280x720 resolution running about 90 seconds (OpenAI on X).

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