Karamo Brown, known as the life coach on Netflix's 'Queer Eye,' has officially launched Kē, a wellness app featuring his own AI digital clone. The $14.99-per-month subscription covers six areas, from fitness to sobriety.
May 2026 · Kē by Karamo
'Queer Eye' Coach Karamo Brown Launches a Wellness App Built Around His Own AI Clone
Kē pairs a celebrity persona with a Delphi.ai digital clone — trained on Brown's interviews and podcasts — that talks by voice on fitness, sobriety, relationships and self-esteem. The launch has drawn a harsh ethical reception.
May 11
Google Play release; iOS followed later that month
<5 min
Length of the short, on-demand wellness videos
988
Crisis Lifeline users are pointed to — "not a substitute for therapy"
What the clone covers
An AI base on Delphi.ai, responding by voice, across six wellness themes.
Fitness
Nutrition
Meditation
Sobriety
Relationships
Self-esteem
Pricing: free download + trial as the entry point, with full features behind a paid Kē Plus subscription. Runs on iOS and Android; messages encrypted, deletion honored, no third-party sharing.
Brown's framing
Won over by a design that is "not 24/7" with human oversight
Built to discourage dependence, steering users to real people and pros
A tool to encourage progress, not replace human connection
The harsh reception
Ethics of outsourcing coaching to AI
Vulnerable users may be the target
Lifelike responses risk misleading people
Seen by some as a way to monetize after the show
Verdict pending
Ratings on Google Play and the App Store are still sparse and download numbers early. The official site features positive testimonials — but independently verified, long-term assessments have yet to accumulate.
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